When Is Sturgis 2025 Rally. Begin your sturgis motorcycle rally adventure by registering online and picking up your free sturgis.com rally ride pin, patch and welcome packet at the sturgis rally. Since its beginning, private area businesses throwing events such as races, concerts, and rides have made, and continue to make, the sturgis rally what it is today.

Aug 14, 2025 updated aug 27, 2025. 2025 will mark the 84th annual sturgis motorcycle.